Detroit Rubber Ep. 1 of 6 – Eminem Finds Prince Fielder $10k Jordans???
Rick Williams and Roland “Ro” Coit are the pre-eminent sneaker heads in Detroit and owners of the premier sneaker shop in the area, Burn Rubber. It takes a village to find the right pair of shoes for a professional athlete making a seemingly impossible request, but Ro and Rick are on the job! Check out this crazy episode 1 of this Eminem-produced web series with some crazy dope special appearances. Salute gentleman!
Since they took over the store in 2007, Rick and Ro face challenges every day as they grow Burn Rubber into a worldwide lifestyle brand, but nothing compares to their ambitions today: opening their second location and a brand new lifestyle brand, two/eighteen. Watch the drama unfold as the guys hustle to keep the ship afloat, managing a crazy cast of characters while maintaining their clout in Detroit hip hop culture.
Click here to check out the article in the Detroit Free Press on ‘Detroit Rubber’
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