Detroit Rubber Ep. 1 of 6 – Eminem Finds Prince Fielder $10k Jordans???
Rick Williams and Roland “Ro” Coit are the pre-eminent sneaker heads in Detroit and owners of the premier sneaker shop in the area, Burn Rubber. It takes a village to find the right pair of shoes for a professional athlete making a seemingly impossible request, but Ro and Rick are on the job! Check out this crazy episode 1 of this Eminem-produced web series with some crazy dope special appearances. Salute gentleman!
Since they took over the store in 2007, Rick and Ro face challenges every day as they grow Burn Rubber into a worldwide lifestyle brand, but nothing compares to their ambitions today: opening their second location and a brand new lifestyle brand, two/eighteen. Watch the drama unfold as the guys hustle to keep the ship afloat, managing a crazy cast of characters while maintaining their clout in Detroit hip hop culture.
Click here to check out the article in the Detroit Free Press on ‘Detroit Rubber’
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Absolutely incredible.
First off, shout out to Rick & Ro for doing a great job with the shop. I know Rick from back in the day, real business training (smh) & I’m so proud of this kat for recognizing an opportunity and running all the way with it. He’s got an awesome business partner & these dudes have been doing very big things for awhile & its good to see the recognition finally spreading. That being said…WHY IS THIS NOT ON TV????? You’ve got every other crazy reality show out there, including the Detroit Pawn show that shows Detroiters in a horrible light, by the way; but then you have these dudes from “around the way” like you and I, who have turned opportunity into a huge success/ widely recognized brand name. This is the type of thing people need to be seeing nowadays. Something to provide motivation & inspiration, not showing how ignorant people can be. There is enough of that on the air, i.e., the Honey Boo Boo’s of the world. People need something to believe in. Something that shows them that, “Hey, I dont just have to sit at this dead end job. I can do more. I can make something happen!” Mad props to Em for producing this. Dude is a genius in more ways than one. To anyone that watches this, please spread the word because we definitely need more people like the “Business Gurus” of Burn Rubber to lead the way to a bigger, better & brighter future for all of us. Keep it up fellas & cant wait for next weeks episode. And props to the boy A. Coney for finding this & keeping us informed as usual.